
ONE STOP SHOP MALL FOR YOUR FASHION AND STYLING DESIRE #Fashion at Affordable Prices from zeeya fashions.com EXECUTIVE SUMMARY Understanding that Surat - Based Textile Fabrics and garments have enormous potential opportunity in India, Zeeya Fashions is launching a one-stop-shop retail store for its women wear line of clothing along with stitched, handmade and ready- made dress materials at affordable rates. Profile of Zeeya Fashions • Zeeya Fashions is a pure play Textile firm, headquartered in Surat, Gujarat since 20 years. • It is involved in the business of manufacture, retail and distribution of dress materials and ready made garments through its retail channel stores and exports to southern states of India which accounts for its major Percentage of revenue. • Backed by experienced and strong team of Management, Zeeya Fashions plans to venture into direct distribution of its products, alleviating the role of middlemen. • Our products are sold across cities, namely Bhopal, Hyderabad, Mumbai, Delhi, Chennai, Bangalore, Ahmedabad, Sarhanapur, Kolkata, Pune, Gulbarga, Vapi, Belgaum, Timkur, Shimoga. Revenue Streams • Sale and distribution of Surat- based qualitative fabrics, dress materials ranging from Rs 399/- to Rs 1,499/-. • Commission income from accessories like imitation of jewelry, and make up products. • Commission income from earmarked areas in stores for eatery corners and kids-play zone areas. Currently, our existing products are sold through wholesale distribution capturing market share in major cities. • We aim to strengthen our footholds in southern India through Zeeya Fashions – One-Stop-Shop Store. Strong And Experienced Team of Management Right Team of people for idea execution who brings along years of experience in Textile sector. Further, with management and finance qualifications we leverage our expertise in catering to rising demand for ladies dress materials. Quality with affordability is the winner . RATIONALE Strategy of Direct Distribution Model Unique Concept of Retail Ample growth opportunities across India 4 Long Channels of Retail Distribution of Dress Materials in prices of Indian dress Materials and Fabrics jacked up at every stage in distribution channel CURRENT CONCERNS TO ADDRESS Limited availability of Payment options for high value transactions, in conventional stores.